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Tuesday

Marketing

Business Development and Marketing

The Internet is a powerful platform to develop a successful business and market it global wide. The Internet makes marketing a business much easier and cheaper than it was in the time before the Internet. The Internet is not only for business opportunities, but also for business development and research.

Yes, I know there are a lot of people trying Online Marketing to build their own business, but are they really developing a real business? Most will disagree with me, but the true is that most of them don't have a business plan and know nothing about Marketing. That is not their fault! Most of them are involved in a MLM opportunity, and all they want is to sell. They try to teach all kind of hart selling tricks and don't support their new recruited people how to build a business, a real business! All their sales pitches are about get quick rich, but their people are not getting rich and some are even never earn a penny. When you question them, they all are pointing fast to an up-line who is making all that money.

The reality is that most MLM are starving and never make a penny, and the ones who make it are very good sales people. Now, tell me who from the regular people can sale everything that they get their hands on and don't care is it a good product or not. Well, most people just can't do it. They can't sell something and knowing it just can't deliver what it promise.

We just have too many good people coming to the Internet and trying to build a business. The first step what they must learn is personal & business development and marketing! When they get the hang on it and understanding it, than they are able to build a successful business online or even off-line. There is nothing that can't be learned and how many companies are out there who didn't knew it when they started their business. The only thing that makes the different between success and failure is learning the right skills and taking the right action. Personal Development is very important, the journey you take and the changes you must make in the way you think and act, in other words you must grow into a business owner and leading your business into success.

Gudrun Smith
Personal and Business Development
skyp: gudrunsmith
gudrunonlinebiz [@] gmail.com
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Sunday

Marketing and Advertising

Marketing

You can have the best product or service in your Industry, but without Marketing and Advertising nobody will know about your business and you can't make any money. In the same time people make tons of money with lousy products or service, but they are very good in advertising and marketing their business.

There are different ways how marketing and advertising can be done to get the word out about your business. The important is to focus on your target customer and the region of your market is located and that it helps people easy to find you. Than it depends on your Budget how fast and how far you can go.

The place to advertise can be:

  • Radio

  • Print

  • TV

  • Web

Advertising and Marketing don't happen over night and need to be planed for months before you will see any results. One-time advertising or doing it too big can be very risky and expensive without getting the results, because you can run faster out off money before your campaign is even over.

No matter which marketing or advertising method you use, you must know which campaign is working and which one not. The only why to find that out is by tracking your campaign with different codes and ask your customers or clients how they hear about you and your business. Support more the ones that work and stop the ones that don't get any results. This way you spending your money wise and advertising budget will go a long way.

Gudrun Smith
Personal and Business Development
sky: gudrunsmith
gudrunonlinebiz [@] gmail.com
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Thursday

Marketing

Marketing

Marketing is the most misunderstood concept on the Internet. Most people who are in an Online Business Opportunity are not really in an Online Business and defiantly don't know what marketing is. In most cases it is not their fall, because they were recruited into a fantasy business like I call it.

This companies and their strong recruiters are forming the newbie's with their stories. They know how stories selling, and all of them have almost the same story. They all were so broken and almost bankrupt and than this business opportunity showed up, they jumped on board they didn't had the money and found a way to get it (they want to take peoples excuses away from having no money for this business opportunity, which is true for most of the people), but they took the risk and just a few weeks later they making a four to five figure income. They all had no experience, like everyone who joins.

They going into their fresh recruited persons mind, that they can do it so easy, too. Most off them offer tools, which they also will make money on it, like to tell them were to buy leads, were to advertise, training them how to push their sales pitches letter on everyone the new recruited person get in contact and to use e-mail marketing to let people know about this great opportunity to get fast rich. Or even come to their seminars. Again they will make more money for the fee of that seminar and for sure, travel and hotel are separate, because people who attempt the seminar went home and had than their brake through in business. In reality they are now all trained to become spammers. The big recruiters or the head of this group will be branded for their success by the newbie's, and they never will be talk how to brand themselves or what real marketing is, and all will promout the corporate website like they know affiliate links don't work.

They call themselves, self-made millionaires, and bragging about their lifestyle and wealth they created in short time. But, they never tell you their expenses. Or, that they may just faking their success, until people branding them as successful, buying their teaching product to learn the secret. The real secret is, to rip people off, for overpriced products and product who don't deliver what they promise in the front. On the end, they stealing people's money and their dreams in some case even their self-esteem and confidant.

True marketing is not spamming people with their business opportunity. No true marketing is what all the companies are doing to stay in business and grow their business. Just think about McDonalds, Wal-Mart, Apple, Dell and all this other companies. They are spending millions of dollars for marketing and advertising. They hire people with marketing degree to market their product and branding the company the right way. Nobody from them sells the get quick rich opportunities, they don't spam people with it and they don't tell how much money they make a month and how they live or how many cars they have. Yes, you can find out this information, when you go and make researches about the head of this companies lifestyle, but you also will find out how busy they are and how many hours they are working.

Marketing is the important part in the success or failure of a company. Good marketing skills will raise any company, but the luck of marketing knowledge will destroy a company even when they have the best product on the market. Marketing are the skills every business must learn and understand what people like and what not!

Gudrun Smith
Personal and Business Development
sky: gudrunsmith
gudrunonlinebiz [@] gmail.com
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Tuesday

What Marketing is Not!

    

What Marketing is Not!

Marketing, no matter is it Online Marketing or Offline Marketing is not spamming like 98% people are doing with their Home Based Business Opportunities are doing. Marketing and Building a Business don't mean to call professional Marketers and ask for an Appointment to refer an associate, and in reality do a three way sales pitch call about this new company and get fast rich scam.

In the same time, Marketing is not buying all this software's to spy on good websites with good page ranking and good traffic, to try to steal their traffic or copy what they are doing.

Marketing is not a push bottom pushing and you done! Their is also no so called secret somebody just figure out that makes them millions. Pictures are not telling the true about success! With today technology they can easy be manipulated and fake! Just rent for a few hours a nice or a few cars, park them in front of some ones house or go to modules home and take picture or videos about it. All it will tell you that this person is showing off, but not what the true is.

Now we have two groups of people

1. They just want to make fast money and jumping from one opportunity to the other, and they don't want to learn the new skills of Online Marketing and building a real Business. Half of them do nothing while the other is busy to spam people.

2. Then we have the people, who know that the Internet is the new platform to build a powerful business, but they don't know how to do it. They want to learn Marketing and going through the transformation to become a Professional Online Marketer. But, a lot are ending up by the wrong people and receiving the wrong information.

Yes, it can be so frustrated for a person to find the right people with the right information, and to connect to them. There is only one tip; analyze them what they are doing! Use the Internet for research and give attention! Are they giving you any real information or they keep it as there secret? Are they giving out a little bit of information like in emails or webinar, but want you to buy their program or what ever they try to sell? Do you here they bragging how much money they make and how broken they were before?

My tip is, research businesses and their founders, what they done and how to become successful. By the way, you will find out that all of them started out small like you, but they all were willing to work hart and learn whatever it is to build a successful business and their Marketing Strategy. They all made mistakes and lost money, but they all were hungry, so hungry and willing to risk all to make their dream come true. They all went through a transformation and on the end they became the person they want to be and a business that gives them a lifestyle. Some don't care about the money or lifestyle, but all love what they do and how they can do it better and grow more.

Gudrun Smith
Personal and Business Development
sky: gudrunsmith
gudrunonlinebiz [@] gmail.com
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Monday

Personal Development for the Power of Words

Power of Words

"The tongue has power of life and death...."
(Proverbs 18:21, NIV)

We have an amazing power through the words we use. The words we keep in our mind and the words we speak can make us or break us, or better said they can give us all the power we need to succeed in our business, family and life. In the same time words can kill and destroy everything, your business, your family, your marriage and yourself. Yes, words can kill a man without using a physical weapon.

People use words to manipulating others, to make them do thinks they never would done, or to agree for things that can destroy them. Words can influent a whole nation, to be manipulated and give the wrong people all the power over their lives.

Words are so powerful and in the same time people don't use the power of words to create the life of their dreams.

People use the words that keeps them in their box, words of fear and discouragement. Words to look cool and be cool which also brings out attitude that won't allow you to rise up. The words of the wrong attitude will be accepted from the group of people who given up on life, who blaming others for their failure and thinking the words that it must be given to them and that it is not fair that someone gets everything and the poor gets poorer.

Research people and research the words they use! You will find out that each group use always the same words. Successful business people, they all are using words of empowering and words of solution. Losers are using words of giving up and never think about of trying out, for them there are no solutions and with their words they buried themselves alive into their own sorry. Word of crimes, are feeding their minds to commit for more crimes and to be willing to get into jail or be killed, the words of crimes are violence and brutality.

As you see, likely 70 to 90% of the people are not using the word to success and positive power. It is no different between using the right words or the wrong ones, but the outcome is huge. When you are not happy were you are in your life right now, analyze your language and the language of your friends and family! You will see which direction your words will take you when you don't make changes now.

Research the words successful people are using, people who have success and building wealth. You will see that they have a total different language than people how are failure and living in poverty. Words have so much power and you have the opportunity to learn to use the right words and become successful and wealthy. But you must make the change in the words you think, hold a conversation in your mind and the actual words that comes out of your mouth.

You can do it and you can easy change your words into powerful words to harvest success and wealth. Start using them now!

Gudrun Smith
Personal and Business Development
sky: gudrunsmith
gudrunonlinebiz [@] gmail.com
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